I wore this for the first time yesterday when I was out walking relatively long distances and then standing in upper 30s F weather (taking the bus). It's VERY comfortable and looks great; if I saw this in a department store with a $20+ price tag I wouldn't think anything of it.
The cable knit could pass for handmade, and the full white lining is ridiculously soft and very comfortably insulating. If you don't pull it down on your head it has the "slouchy" look, and if you want some warming comfort when the wind picks up you can pull it down enough to cover your ears and even the back of your neck. It's made so that you can wear it inside out, if you're going for a fluffy white type of thing - I could see this being a good look for females.
I'm now looking forward to as many cold days as we can get, just so I have a reason to wear this hat. Highly recommended.